Are Keywords Still Important When it Comes to SEO?

There was a time not too long ago, all of the SEO keywords to the end of the day. All webmasters fill their pages with certain keywords, backlinks using optimized anchor text, keyword rich title tags and headers, and was not added voila! You had a fully optimized website. Some might have been easier to devise a marketing plan, they are short, Google’s product offering. Many people forget that the main goal of Google, its users and the sound manipulation techniques to provide the most relevant search engine results meant that their algorithm was easy to circumvent. And for this reason, Google keyword density to make sure that things like this can not be the same weight to future injury update after update, webmasters.

However, the keyword is not completely dead, and in many ways are still the backbone of SEO. They just have to be approached differently. Keywords take a look at how the role has changed when it comes to search engine optimization is.

Keyword Placement

Google still require the use of text, and therefore, the placement of the sound still plays a big role when it comes to search engine rankings. However, word placement for your site more than keyword stuffing or keyword rich backlinks you.

Place your main keywords in your title and header-page SEO is still an important part of the marketing strategy, and in this case probably will be years, if not for the Google indexed pages is a huge change. Title tag plays an essential role in the search results and the weak are always optimized title tags will yield negative results.

Google is still the key areas, such as headers and meta information, copies of the latest navigation and pursued priority. It is therefore the key areas of the capital with a variety of keywords that you optimize your site so that the label does not become useless.

Keyword Meaning

Google’s algorithm is doing everything in his power to more “plastic” and to tailor itself to the needs of the user. It not only identifies keywords and indexing them, and deriving meaning from them, as well as by the algorithm is trying to more human. Google is constantly changing their algorithms so that the relationship between keywords to find a specific page that can allow it to see what the page is really about.

For example, different iterations of the same subject matter in a variety of search terms in place for less than they have had before. So, you and add to your pages about a specific keyword phrases should not be forgotten, but that space will allow for specific keywords naturally into your pages a consistent focus on the theme.

What does it mean for SEO marketers?

It simply means that the keywords are not completely obsolete, but our approach has changed. Instead of focusing on keywords, webmasters and search people’s attitudes to focus on providing relevant content should focus on creating content rather than machines. Such as machine learning techniques are used consistently close the gap between humans and machines, and other facets of the SEO SEO marketers, such as the user’s experience when prompted to move, they should want to be more successful in the future.

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