Have you ever thought about your blog as a brand? Well, I think you should be. It is only if you brand something you do not need to use it as a diary and a personal website. Besides, you really pay attention, because it can help you grow branding and expanding the reach of your blog should be.
You may be asking yourself, “Why do I brand my blog?”. And what I told David Brier, one of the most popular brand strategists question: “branding magic”. As your company’s blog, it’s time you spend money, and sometimes the most important that you believe in it. So it’s worth your time to make the brand of your blog.
For starters, branding a name and symbol or design that identifies and distinguishes the company from others in creating a product or marketing practices. Your brand is your promise to your customer. It tells them what they can expect from your products and services and gives you a margin of over competitors. Comes to your brand, and how you want to be those people who you perceive to be.
Your brand influence how customers interact with your company and your interaction with them, so without a clear brand, your company may struggle to communicate your mission or purpose. Here are 3 reasons to care about branding:
1. Build your reputation
2. You can connect with the public and
3. Simplify your products and services.
This means always related to branding, so it really is not for you, because you do not own a company might say. But I think with. Your blog could be your company. When you have a pretty good idea of earning money to invest in it, and has worked for many people. So why do not you been with?
A little time and effort you put in on a great opportunity if you are achieving your goals down.
1. Define who you are
Never forget that you are unique. It may sound like a cliche, but it’s true the world’s population, with more than 7 billion people in, that there is none like you. Thus, among the thousands of online blogs, there will be someone like you. Your blog should reflect unity in all its aspects. The first aspect is the name of your blog. Plus, keep in mind that your personality is easy to match with an exclusive and original name should be.
You also may need to follow a slogan in your blog title. A brief but intense once in essence the sum of your blog and your expectations. The reader understand who you are and what you are or what your objective.
A tweet your blog Description: A little exercise is to try to get you there. You can 140 characters to describe your essence? It is a short presentation and a brief description of what you would or might be something like the blog. If you start writing your blog topic ideas and set goals to accomplish a phrase you use them. It is a helper in terms of branding. If you have these details, you use it and remember it forever. It will guide you through the life of your blog.
2. visual identity
Like in real life, your first impression of the web in a more errors occurred. I mean, whoever bumps in your blog or biological research it needs to be fascinated by it. Maybe images, language or personality of your subjects. What about the need to stand out. You know you have your readers about 3 seconds before they start reading, they will judge you based on how it looks to be.
A clean, clear and focus on having a very personal unique style. Layout, graphics, color palette, and type your brand and identity should reflect. Everything must work together and combine with your essence. The only way people will read and believe what they see. For example, if I had a blog about Veggie life, I probably an alternative arrangement, the light color will be used to remind people of that nature, and a light easy to read type.
Of course, that personality (brand), I guess that depends on it. Because if I’m Veggie my blog, but how many animals suffer, violence, and death will be different in that you want to share. Maybe a little bit of red or black, that reminds us of blood and death. I have more photos than to highlight the title of the book and show a little courage to choose an image-driven layout.
It is not real, but could be. I bet it could visualize. There are no rules, you’re always at your personality and that of Twitter messages, including the visual appearance of the defined you should rely on your leadership.
Talking about the personality and essence – yes, I’m going to repeat it over and over again for you to memorize – We arrive tip consistency. By the unity of your blog (color, style, font, image, language, department, etc.), branding the means to maintain the pattern. But as a blogger, I know it’s the way that I determined years ago when I started my blog, hard to keep. So when I write a post everyday, choose a photo, an “about me” page re-write or create a new category on my blog, I think that I’ve made to keep the pattern add.
But over the years, we have started a new idea, we have to change the tastes and interests. So if you can manage to change this? Well, I say that, if you are not changing fashion tips from marketing, you always have a way to add a new category to your actual blog, new ideas and connect your horizon (the horizon or your blog) can somehow look to expand the base of your blog related.
If you want to talk about sports or business, fashion, trends can talk about this very issue and make-up. There are no limits on the Internet! But I really recommend that you see that you are about to add nothing to do with the essence of this blog, so you should create a new one. For your mind and creativity boudaries. But always keep your job on the strength of honor and follow your branding.
4. Social Media
Last but not least, social media comes to your online presence. Facebook, Instagram, Youtube, Pinterest, Twitter and whatever other platform you are a “professional” account as a blogger you have the same profile picture, name and bio should be. Unity – an additional tip on the previous point. So if someone wants to find you on the web, they are easy because you your branding, social recognition, which was not true, that helps you.
It is to mention that social media works differently interesting. Is always the same, because the source of your blog. But that’s not a real blog post corresponding to post a photo on Instagram. And although I repeat that you keep on branding and consistency will be maintained.
For example, if you have a blog on beauty and fashion, trends and make-up, Victoria Secrets Fashion Show you until you are about to post a comment about it and do not need to wait to share pictures talks about the owner. When you show or right after the image of Instagram and Facebook, and heat can share information. Just the same informal (or formal), text, picture style, and always make sure that you explore relate to the content of your blog is really about. It’s not that difficult. Branding the little decisions we have to create a blog to communicate with followers, and are among the publishers. Once determined in branding and online and are defined in your head, there is no way you will crush it.