Apple’s App Store is planning a major overhaul of a new subscription model for developers and a role in the implementation of the program, including paid search advertising, SVP Phil Schiller and Telegraph Company on the verge of worldwide developers conference in San Francisco next week ahead of the interview indicated.
Apple’s App Store to boost money-making opportunities
Actions that can help offset flagging sales of the iPhone.
A subscription basis to encourage developers to sell their apps, Apple is planning to change the structure of the 70/30 revenue sharing. A customer has a subscription for more than a year, 15 per cent of the company will increase its current 30 percent share of the developer to reduce the taking.
In addition, Apple is a paid search programs like Google AdWords auction model would work. Apple is a blue box that the user enters search terms based on the type of ad will feature an inside. Advertising fees will be charged a per-click basis.
The new subscription model would be a welcome change for most, but not all, developers, Jack Kent, senior principal analyst of IHS mobile phone.
“All applications category to open up the subscription income and the share subscription will increase,” he told the E-Commerce Times. “But only as an alternative to many application developers will not be able to add subscription payments.”
Game developers, for example, by the App Store revenue, which represented the largest category, Kent has said, “Be careful in the application / virtual item model was able to exploit their content”, so they adapt their content to take advantage of the changes.
Emphasizes the introduction of paid search search revenue, rather than the traditional device sales of Apple’s new focus, he added.
“The speed of the device business, Apple is trying to increase revenue from other departments – but it is carefully managed so that its developers have been successful in the App Store will not transfer,” Kent warned.
Schiller’s new gig
Schiller, Apple’s senior leadership took over a major shakeup of the App Store in December. Jeff Williams was promoted to Chief Operating Officer and Johny Srouji was named senior vice president for technology hardware.
Schiller took over at a time when the charge for the App Store paid apps for its disorganization and is mounted about a few upgrades. He also Apple’s iPhone, iPad, Mac, Apple Watch and Apple TV took responsibility for a wide range of ecosystem.
Requires iOS, OS X’s, watchOS and tvOS – – More than 11 million of the company’s four major platform for developers to create apps for the platform, and customers across more than 100 billion apps have been downloaded, Apple said at the time.
Paid Search downsides
One concern about the new paid search ad that small developers will be shut out of the process.
“While Apple says only that” no matter how much you relevant ads, to show willing to pay, “this is still a superstar app economy, where space is often App Store marketing budgets rather than the quality of the competition is to highlight the problem of Apps,” by the end of the media research analyst Carol Severin, said.
More relevant search results to be more sought by the user, independent and small developers to get their apps in front of users still find it difficult, he said e-commerce Times.
Another potential concern for customers loss of privacy that comes with the paid search advertising, Rob Enderle, Enderle Group principal analyst noted.
It’s pressure paid ads connected to user search terms compromising user data from the newly formed Open the App Store to be conceivable that, Enderle told the E-Commerce Times. “They are hungry for every piece of the revenue, and as compromising their privacy, some of the short-term may be wrong.