Which examined more than 17,000 consumers in 22 countries around the world, PayPal, according to research carried out by, one-third of online shoppers to make a purchase using a mobile device.
Mobile commerce, commercial transactions via smartphones and tablets are managing, has existed for at least fifteen years: the late ’90s, the Coca-Cola accept payments via SMS text message to the possibility that the machine, and installing vending few years to train tickets directly from the mobile phone was launched in Austria.
However, it can be seen that the exponential growth of mobile purchases only in recent years: PayPal research in the period between 2013 and 2016 on the annual growth rate of 42%.
Desktop, mobile, transforming searching
Despite the increase of mobile, there is a fact that speaks volumes: 0.8% conversion rate of smartphone users who click on the desktop and on the PC, against 2.78% is less than half of the mobile “Add to Cart” is.
Despite the fact that more customers are shopping online to surf, this is often not to be purchased, seems clear. Perhaps people get intrigued by our new products and promotions, compare prices, use their smartphones to search for information about products, but rather on the desktop, then they will have to complete the purchase.
When a stranger optimization
There are several reasons why people are reluctant to purchase a mobile. PayPal According to studies, 34% of the problem lies in the fact that the physicality of the device. Screen size is too small to allow the purchase method is a simple visualization and navigation. 18% of users on the site optimization, content, layout and the difficulty of finding Blame.
Thanks to the opportunity to buy smartphones times, anywhere, any time you can shop, because today, mobile commerce, the brand is a great opportunity. Most of the e-commerce business, yet easy way to purchase mobile, it is easy and quick to prepare, but the opportunity is still very little because of the results.
M-Commerce: definitely fast, but without improvising
626 million transactions in 2018, more than three times the 204 million dollars in 2014, has been spent on these devices: For anyone who has an e-commerce business, mobile, and that should not stop thinking that a priority. If you do not have in mind the creation of mobile and e-commerce business, according to an article on Entrepreneur.com, you may be irrelevant in three to five years. The audience is young: Before you start, however, it will analyze your objectives and Targets, which do not always coincide with those of another channel, it is important to observe the behavior of mobile consumers to choose between. According to PayPal, 18, and 34-year-old children, 59% of mobile shoppers, about 3 hours (source: e) use their phones to surf and in the case of 63% (source: Econsultancy) that details like e-commerce business and product reviews, which offer rich content is. This is the first brand-specific audience, we can determine the general direction. Your e-commerce business in the design and shopping experience and to develop further the implementation of the improvement when you should always keep them in mind.
Here you begin a series of tricks:
# 1 is rich in content: it is the love of in-depth information on a product when it comes to choosing a mobile experience, the simplicity of the symbol, though. Therefore, you should not be described in detail for each item, and you can even assembly instructions, functions or add video to explain its use.
2#Review : important to encourage the details, but such a product in your comments left by costumers to 12 times higher (Source: Econsultancy) is. To encourage them, under each item, they leave a review and production methods, even mobile, a field where you can make as easy as possible and bright.
3#Choose explanatory photos: Given the small size of the screen, the pictures say about the product in a clear and interesting way, and its strength should be highlighted. Make sure they are good quality and are easy to see.
# 4 Use legible font sizes: the title, description, or whether there are buttons, reading the texts, the users to zoom in or see the whole page should not have to move horizontally or vertically. All important information is shown in the meantime to ensure that the opening of the page.
5#Scrolling like : Every connection is especially appreciated on the mobile, which involved a wait time to open a new page. Users smooth navigation interrupting them so that they can pass from one to the other content, scrolling through the data structure that can be viewed as a single sequence.
6#Customize your message : If you sell products that are similar or complementary to notify customers who have purchased one of your products thanks to push notifications: e-commerce applications to communicate in a personal way, especially useful to users immediately.
Booking # 7 enables a user to search for mobile products to buy, but then consider them on the desktop, they can buy it at a later time, so that should give you the opportunity to book an item.
# 8 Add social media to online activity on social networks, 28% (source: Social Times) was spent and mobile has over 1.65 million active users. They add social sharing buttons on each product and on your social event promotes best articles that talk about your e-commerce business to make sure.
# 9 The payment is simple: consumers through the purchase of their data each time they make a payment offers the convenience of not having to. This is a significant advantage of the 26% of consumers (Skrill source) results. A costumers all major credit and debit cards are the way to purchase just a few clicks allow them the chance to confirm it.
# 10 To optimize your efforts: you tips for your e-commerce business will be able to apply to the majority of applications, it may be worthwhile to reconsider it from scratch and rely on skilled programmer or web designer. If you have limited time and budget, otherwise, if you like mob.is.it without graphics or programming skills Apps and your own mobile site, you can choose to create an online system, and they will be ready for a few minutes with Its full feature, for e-commerce.
Experience is the key to the mobile commerce
Mobile commerce will continue to evolve and today it is the winner of these and other tricks that will be outdated in a few years to complete: it’s a fact. How to keep up with the times? Even a marketer’s task is to keep their eyes open and really comfort, consumers can satisfy their desire for simplicity, I think the mobile era, and simplicity: a flexible e-commerce systems, and by remaining faithful to your role in the path to purchase. Jeff Bezos, Amazon CEO stated, if you can really create a great experience, “customers tell each other that. Word of mouth is very powerful.” Costumers to your own e-commerce business to talk to each other about? Make sure that the answer is yes.