Direct advertising sales is arguably the best way to make money from a website. Police search for your site to advertisers and actually close, but not straight forward. Over the past 6 months, more than 10 high-profile companies I patronized daily blog tips, and I will share what I have learned along the way was through this article.
More money: The first advantage is that you can sell your own ads and increase your income potential, which will cut out the middlemen. Text link ads on your sidebar through a certain company to be sold, and text links sold for $ 50 monthly. If you are using advertising to sell the company network, they will eat 50% of the price, and you pay just $ 25 a month for each text link that will last. No one is willing to pay $ 50 for a text link to your site, if, though, they are getting out of it means that the value of $ 50. Why, then, should you share that with someone else?
Independence: Sure, large advertising network, advertisers have access to a wider pool, and they have more credibility to close deals. You (see section below), all requirements are in place and in the right place, but if I have to spend some time looking at the big networks as efficiently and be able to sell your own ads are not sure.
Flexibility: the facilities to sell advertising directly to the notification (ie, you can avoid intrusive advertising) will be displayed much more control over where and how to do that. Google Adsense is nice, but if you blend it with the content – annoying some readers – you’ll get terribly low click-through rates.
Credibility: Finally, having sponsors and direct advertisers on your blog can help your credibility. Even small and poorly crafted blogs here and there will be some Adsense units. In partnership with established companies that want to make your site, on the other hand, the quality of your content and sites that may signal somewhat professional.
Time consuming: it is time to sell your own ads panacea, has many advantages. The first drawback of this monetization option it would consume time. This is the time (for example, by the report and making payments statistics), the administration of negotiating with them, finding potential advertisers and handling, will be spent optimizing your website for advertising.
Many requirements: Selling direct adverting is not as easy as making money from Google Adsense. You can see at the bottom, you have a popular blog, a professional looking design, special software, and it will look like.
Variable: the less likely you are, do not shut for too long, but you are looking for new advertisers or optimizing your website every month to attract new find your self. Contrary to some code and the rest of the work will be done where the most advertising networks, for the truth. (If your site or blog, just, therefore, the best option for the advertisement may not be a hobby)
You need to have in place
New website: the advertising business before landing a good amount of traffic to your site you will need. There is no “magic” numbers here, but a good rule of thumb would be 1000 daily unique visitors. If you are at the bottom of the sign that you are looking for advertisers instead should focus on building traffic. Other factors like the Google PageRank, Alexa rank of RSS subscribers and can help. (Small websites might be able to sell advertising directly to that goal, but that usually does not justify the time spent on the results)
A clear focus: the most popular sites on the Internet is a very clear niche of your site and have a defined audience, if not (well, not that such extreme, but you get the point), however, the news could not find it very attractive to advertisers on Netlog . This means that you should avoid rambling on about 100 different issues. Advertisers want to deliver a message to specific people, and the more specific the better.
A professional looking design: If you plan to monetize your website through sponsors, you probably will have to invest some money in a professional looking design. Advertisers will be associating their products or services with your website, and many of them are not an ugly, MySpace looking site to be willing to get mixed up with.
To give visibility to the sponsors: This point is linked to the previous one. Not all templates and themes that will be useful to direct ad sales. Especially if you want to have an idea of what kind of advertising is to sell (for example, 468 × 60 banners, 125 × 125 banners, text links), and the purpose of your website design. Advertisers want visibility, so for them to reserve a good spot.
Adserver software: In order to serve your ads, rotate banners and track statistics you need to install an Adserver. If you are looking for a simple solution, you should try WP-Ads. This WordPress plugin will serve ads for the specific ad zones. The only drawback to it (only impressions) are not counted. If you need a more sophisticated solution OpenAds check. You need to spend some time learning how to use it, but virtually all of the features you’ll ever need is provided.
“Click here” page: This is a “click here” is a very important page. On this page you audience, traffic, and any other factor that may be of interest to potential advertisers like to give some details about the website. Secondly, you have some links on the navigation bar and make sure that the page where the ad will be displayed close to the zone. Copyblogger.com as you can see a perfect example of the layout.
Standard message to advertisers: some advertisers to “click here” page will contact you after reading them, the rest will need to be approached directly by you. In that case, it is for advertisers to interact in order to create a standard letter is a good idea. The solution there is no “one size fits all”, but if you can follow some general guidelines:
1. Introduce yourself and explain the quick e-mail me
They have made contact with them and decided to explain why 2
3. The description of your site (traffic, recipient, subject, audience)
4. (maximum number of advertisers on the site, the monthly price for the location) to give details of advertising options
That the information they are interested in the news Netlog Advertisers or if you are not able to decide, is not it. They answer, then you will just details. I have all the information specified in paragraph 2 or 3 should be included in the note. If you send an article to potential advertisers, they will just skip it altogether.
Payment accepted: You can have everything in place, but you’re not able to cash payments if – advertisers are not easily able to pay, or more importantly – you will end up losing deals. PayPal is the best option here. Notice, however, is a personal account that will not be enough. You will be able to accept credit cards will need at least one major account.
Once you identify your direct advertising program, you will start receiving inquiries from people. At the beginning, then you will need to hunt advertisers. Do not get discouraged, initially turned down the offers you have all the above requirements, sooner or later you will find someone who is willing to take a shot at your site.
Link your article to a company or its “links” or “resources” section if you wish to add to your website, it is probably willing to talk about advertising on your site: link people to your site or article. Keep track of those incoming links.
People comment / e-mail will be: the same principle by leaving comments on your blog, or send e-mail to the appropriate people. Are you an employee or their website to see if the owner of a company that might be interested in Bingo! Get in touch with him or her and get the conversation going.
AdWords advertisers: You founded the company is not aware of the benefits of online advertising for advertisers to target your search. A certain company is already spending money on Google AdWords, however, it is also very likely to be open to other forms of online advertising. Google your topic, and that some of them are related to the keywords to worry about. Will be displayed and will contact them to check sponsored links. (You can check the websites related to the advertisers that appear on AdSense units)
Other ad networks: Google AdWords advertising network on the Internet is by far the largest, there are many things that could be useful. So, Adbrite, Text-Link-Ads, BlogAds, SponsoredReviews money is spent and that the company check.
Advertising banners on the same site: Check out popular websites in your niche and see what companies are advertising. Provided you can offer them an attractive contract (ie, a reasonable price for your size), I’m sure they would be interested.
A “potential sponsors” bookmark folder: This technique produced outstanding results for me. I say “potential sponsors.” I might be interested in sponsoring my website come across a company or website is called each time a folder of bookmarks in my browser, I have to bookmark it. I enjoyed that 100 sites are currently on the folder, and I still have not come to half of them.
How to charge
You have to pay the price: it’s all about value. A potential sponsor or advertiser, he will be spending your money on something you want to see returns, and the visibility (impressions) and leads (clicks and possible sales), as can be seen. Your ad will also provide the advantages, then, sure.
The number of out there (such as Google’s AdWords) seems to have some pretty cheap advertising options, and you need to be competitive. A $ 0,5 CPM (cost per 1000 impressions) that you start transactions (in particular, in the sidebar or header) shall be reserved for sponsors in a good spot. If your blog is generating 100,000 monthly page views, therefore, a banner spot on your sidebar should cost around $ 50. Start low and build your way upwards. Popular blogs (eg, TechCrunch) $ 10, sometimes as high as a higher CPM, have, but if you arrive there will be a huge credibility.
Cross-check: the place where your Adsense ads will be sold directly by using the unit is charging, you can easily check an appropriate rate. Adsense profits with you, and that will adjust according to how much your rate analysis. Secondly, if you are already selling ads directly similar sites that you can check.
To be flexible in terms of: Flexibility is the key. First of all, based on a month-to-month advertising contract. They’re not quite sure about people, do not like to commit to something. If you offer a lengthy contract, in exchange for a discount offer.
Offer Test Period: Unless you have a very popular website, you will find potential advertisers reluctant to spend real money. If you are confident the deal will create value for both parties, but that you can use in your favor. Whenever you offer a free trial period. Some advertisers turn it down, then you will have to check, but at other times they will make sure the contract. In both cases, you have nothing to lose.